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byxueliu

Product Designer

Portfolio ’23-‘21

As a Product Designer specializing in UI design at ETS, I create cutting-edge products in the ed tech space. Previously, I worked as the lead UI & Visual Designer at agencies where I was involved in projects from art direction and design through to the final development stages. Feel free to explore my past work across various industries below!

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Selected Work // UI UX / Web Design/ Branding / Art Direction // 2023-2021

Uber Freight

Unifying Transplace and Uber Freight While Maintaining Brand Consistency

Description

Uber Freight is an online freight brokerage service that links shippers and truckers to streamline the transportation of products.

Type

Web Design, UI, UX

Year

2022

UI Design
UX Design
Art Direction
See case study

JenaValve

Positioning JenaValve at the Forefront of the US Medtech Market

Description

JenaValve is a medical device company that develops and manufactures transcatheter aortic valve replacement systems for the treatment of aortic valve disease.

Type

Art Direction, Branding, Web Design, UI, UX

Year

2022-2023

UI Design
UX Design
Art Direction
See case study

Balt

Revitalizing the Digital Footprint of the Global Leader in Neurovascular Solutions

Description

Balt is an innovative medical device company that specializes in the development of minimally invasive neurovascular technologies.

Type

Art Direction, Branding, Web Design, UI, UX

Year

2022-2023

UI Design
UX Design
Art Direction
See case study

Clear Spring Health

A User-Centric Website Redesign

Description

Clear Spring Health is a health insurance company that offers Medicare Advantage plans with a focus on providing affordable and comprehensive healthcare coverage to seniors.

Type

Art Direction, Branding, Web Design, UI, UX

Year

2022-2023

UI Design
UX Design
Art Direction
See case study

Uber Freight

Unifying Transplace and Uber Freight While Maintaining Brand Consistency

Type

Web Design, UI, UX

Description

Uber Freight is an online freight brokerage service that links shippers and truckers to streamline the transportation of products.

Year

2022

UI Design
UX Design
Art Direction

JenaValve

Positioning JenaValve at the Forefront of the US Medtech Market

Type

Art Direction, Branding, Web Design, UI, UX

Description

JenaValve is a medical device company that develops and manufactures transcatheter aortic valve replacement systems for the treatment of aortic valve disease.

Year

2022-2023

UI Design
UX Design
Art Direction

Balt

Revitalizing the Digital Footprint of the Global Leader in Neurovascular Solutions

Type

Art Direction, Branding, Web Design, UI, UX

Description

Balt is an innovative medical device company that specializes in the development of minimally invasive neurovascular technologies.

Year

2022-2023

UI Design
UX Design
Art Direction

Clear Spring Health

A User-Centric Website Redesign

Type

Art Direction, Branding, Web Design, UI, UX

Description

Clear Spring Health is a health insurance company that offers Medicare Advantage plans with a focus on providing affordable and comprehensive healthcare coverage to seniors.

Year

2022-2023

UI Design
UX Design
Art Direction